Polo Sport
Created in Milan in 1936 by the genius idea of
a technician who invented the
scabbard in command panels of aircrafts.
In these times the command panels of
airplanes, as in other machines, were
constructed from leversand sticks as we
can see on the bicycles of those days.
The invention by the Milanese technician
consisted of iron pipingrunning through
spiral-flexibl scabbards.
This invention revolutionized the technology
of airplanes in those days, and of these
mechanics in general.
This method remained in use for a long time until
electronic commands and electronics replaced
it.
However, even today, we can see them in use
on the most modern bicycles.
The technician’s name is Luigi Polenghi.
Following his discovery of scabbards,
He invented the famous camping spring beds
and saw to their commercialisation.
So was started the shop Polenghi Sport in
Corso Vercelli, just a few blocks away from
where we are now situated.
This was in 1936.
Together with camping beds and other products
of his own invention,
Polenghi added sports products
characterized in their functional forms, by
the same spirit
of his inventions.
Some years later the name Polenghi Sport was
changed to Polo Sport.
Little by little the sports products increased in
Number and Polenghi gradually moved on from
Production to sales.
Luigi Polenghi’s work was continued and carried
on by his son Giancarlo.
As an athlete Giancarlo competed in Bob Sledding
Winning the silver medal in the Italian championships
of the Bob for 4 persons in 1967,
and the bronze
in Bob for 2 persons
in 1968.
Giancarlo brought his experience
as an athlete into
his store, becoming the supplier for the Italian
team
at the World Championships
of skiing in 1967, for the summer Olimpics
in 1968 in Mexico City, and further
on at the Munich
Olimpics in 1972.
Giancarlo Polenghi managed his store, Polo Sport, until
1989 and then turned it over into the hands of
Michele De Masis, its actual owner.
Michele enetered the sports world in the
category of Race Walker.
In the Juniors category
he won the Italian
Championship of Race Walker
beating out the then
famous
Maurizio Damilano,
something that very few other
athletes could have accomplished.
He competed in the Italian Nationals and became part
of the Italian ‘Guardia Di Finanza’
where he remained for only
afew yars, moving on then to
his great
passion,
transmitted to him by his coach Valdemare
Meneguzzo,
who was already the owner of a wonderful
Sports store in Milan.
In 1989 Michele ‘regenerated’
Polo Sport, creating a new
way
of researching tied in with modern sports,
the secret of the success
of his store.
“I personally reaserach sports
articles all over the world,
the I experiment with them
together with a team of
qualified sportsmen,
and only after all this do
I
propose these articles to
my customers, honestly
being
able to say, it’s fantastic….and
I will
dedicate myself to continue this approach of never
being satisfied…”
After more than 40 years spent
among sports
articles, first as an athlete, then as a store
owner and salesman,
Michele also is preparing
his son Andrea to carry on the business.
Polo Sport bases its roots in the genius and
inventive character of Luigi Polenghi.
Having grown up with the examples of Giancarlo
Polenghi
and Michele De Masis’,
today Andrea de Masis
represents the future,
new seeds,
new fruits, and
new ideas.